Cuff 'em: A bracelet by any other name would smell as sweet
Oh what clever people designers can be!  They take a trend from a previous season, change the name and voila! They've created a new must-have piece for the current season.  Case in point: The Cuff (aka The Bangle).  For a few seasons now, the bangle has reigned supreme as the arm candy of choice for both designers and celebrities.  But what to do when fashion followers start to tire of their once favorite accessory? Make it thicker, add some embellishments and think of a clever name change. 

While we are more than accutely aware that the Cuffs of 2008 have a striking resemblance to our Bangles of 2007, this knowledge isn't stopping us from picking up some newly re-branded pieces to add to our already overflowing jewelry drawer. We can't help it if we fall for the clever tricks of fashion editors, designers and their marketing teams. Their re-branding powers are too strong for our fashion-obsessed minds.